Privacy Policy

Welcome to GoldenEmpire2.uk. We are committed to protecting your privacy and personal data. As a licensed online gambling operator, we understand that trust is paramount, particularly when you are entrusting us with your personal and financial information. This Privacy Policy outlines how we collect, use, store, and disclose your personal data, and your rights in relation to that data, in full compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the strict requirements of the UK Gambling Commission (UKGC) and other relevant regulatory bodies.

We recognise that our website, which features the "Golden Empire 2" slot game, falls under Google's "Your Money or Your Life" (YMYL) category, specifically impacting financial security. This means we adhere to the highest standards of transparency, expertise, authoritativeness, and trustworthiness (E-E-A-T) in all our operations, including data protection. We aim to make this policy clear, comprehensive, and easy to understand, so you can play with confidence.

1. Who We Are (Data Controller)

Golden Empire 2 Gaming Ltd. ("we," "us," or "our") is the data controller responsible for your personal data collected via this website, GoldenEmpire2.uk.

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data: Includes first name, last name, username or similar identifier, marital status, title, date of birth, and gender. We may also collect images of your identification documents (e.g., passport, driving licence) for verification purposes.
• Contact Data: Includes billing address, email address, and telephone numbers.
• Financial Data: Includes bank account and payment card details (though we do not store full card numbers, only tokenised versions via our payment processors).
• Transaction Data: Includes details about payments to and from you, and other details of products and services you have purchased from us, including your betting history, deposits, withdrawals, and game winnings from "Golden Empire 2".
• Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data: Includes your username and password, your bets, wins, losses, game statistics related to "Golden Empire 2" (e.g., number of spins, bonus features triggered like Free Games or Cascading Reels), interests, preferences, feedback, and survey responses.
• Usage Data: Includes information about how you use our website, products, and services, such as your navigation paths, pages viewed, time spent on pages, and interaction with game features like the "Golden Empire 2" interface, bet controls, and autoplay settings.
• Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties, and your communication preferences.
• Responsible Gambling Data: Includes any self-exclusion requests, deposit limits, reality checks, or other responsible gambling measures you have put in place, and any data we generate or collect through monitoring your gameplay for signs of problematic behaviour.
• Special Category Data: In specific circumstances, and with your explicit consent or where legally required, we may collect information regarding your health (e.g., if you disclose a gambling problem that requires support) or biometric data for advanced identity verification. This is handled with extreme care and additional safeguards.

3. How We Collect Your Data

We use different methods to collect data from and about you, including through:

Direct interactions:

You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

• Create an account on our website.
• Make deposits or withdrawals.
• Play the "Golden Empire 2" game.
• Subscribe to our service or publications.
• Request marketing to be sent to you.
• Enter a competition, promotion, or survey.
• Give us feedback or contact customer support.
• Set responsible gambling limits or self-exclusion.

Automated technologies or interactions:

As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.

Third parties or publicly available sources:

We will receive personal data about you from various third parties and public sources as set out below:

• Technical Data from analytics providers (e.g., Yandex.Metrica), advertising networks, and search information providers.
• Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.
• Identity and Contact Data from data brokers or aggregators.
• Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register.
• Identity and Financial Data from fraud prevention agencies and identity verification services (KYC/AML providers).

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you (e.g., to allow you to play "Golden Empire 2" and process your bets/winnings).
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., for fraud prevention, enhancing security, or improving our services).
• Where we need to comply with a legal obligation (e.g., age verification, anti-money laundering (AML) checks, responsible gambling duties, reporting to the UKGC).
• Where you have given your explicit consent (e.g., for certain marketing communications).

5. Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes outlined in Section 4.

Internal Third Parties:

Other companies within our group who provide IT and system administration services and undertake leadership reporting.

External Third Parties:

• Game Providers: Such as TaDa Gaming, the developer of "Golden Empire 2," to ensure proper functioning of games, fair play, and to track gameplay data (e.g., bets, wins, bonus triggers).
• Payment Processors: To facilitate secure deposits and withdrawals, adhering to PCI DSS standards.
• Identity Verification & KYC/AML Providers: To perform necessary checks for age verification, identity confirmation, and anti-money laundering compliance.
• Regulatory Bodies: Including the UK Gambling Commission (UKGC), financial authorities, and other relevant regulators, who require reporting of certain activities (e.g., suspicious transactions, responsible gambling data).
• Law Enforcement & Fraud Prevention Agencies: To detect and prevent criminal activity, including fraud and collusion.
• IT System & Support Providers: For hosting, maintenance, and technical support of our website and services.
• Marketing & Advertising Partners: To deliver relevant promotions and measure campaign effectiveness, typically using aggregated or pseudonymised data.
• Responsible Gambling Organisations: Such as GamStop (the national online self-exclusion scheme), BeGambleAware, and other support services, to facilitate self-exclusion and provide assistance.
• Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• Analytics Providers: Including Yandex.Metrica, to help us understand website usage and improve user experience.
• Affiliate Partners: To track referrals to our site and manage our affiliate marketing programs. This typically involves non-personally identifiable information or pseudonymised identifiers, ensuring your direct personal data is not shared with affiliates for marketing purposes without your explicit consent. We comply with ASA guidelines for transparency.

6. International Transfers

We may transfer your personal data outside the UK and European Economic Area (EEA).

Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.
• Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK (e.g., International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses (SCCs)).

Specific Disclosure: Yandex.Metrica

7. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. This includes:

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

For example:

• AML and KYC Data: We are legally required to retain certain customer identification and transaction data for a minimum of five years after the end of the business relationship.
• Responsible Gambling Data: Information related to self-exclusion and responsible gambling measures may be retained indefinitely to ensure long-term player protection.
• Account Data: Your account details and transaction history related to "Golden Empire 2" will be kept for the duration of your active account and for a period thereafter as required by law or for legitimate business interests.

9. Your Legal Rights

Under UK GDPR, you have the following rights in relation to your personal data:

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

What are cookies?

Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Types of cookies we use:

• Strictly Necessary Cookies: Essential for the operation of our website, enabling core functions like account login, secure areas, and transaction processing for "Golden Empire 2" gameplay.
• Analytical/Performance Cookies: Allow us to recognise and count the number of visitors and see how visitors move around our website. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. This includes cookies set by Yandex.Metrica.
• Functionality Cookies: Used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name, and remember your preferences (e.g., your chosen language or region).
• Targeting/Advertising Cookies: Record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Managing Cookies:

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. You can also manage your cookie preferences through the cookie consent tool provided on our website.

Yandex.Metrica Opt-out:

To opt-out of Yandex.Metrica tracking, you can visit the Yandex.Metrica opt-out page at https://yandex.com/support/metrica/general/opt-out.html or use browser extensions that block analytics services.

11. Responsible Gambling and Player Protection

We take responsible gambling extremely seriously. As a licensed operator, we are legally obliged to protect vulnerable players. Your data plays a crucial role in this commitment:

• We use your Transaction, Usage, and Profile Data to monitor gameplay patterns for signs of problematic gambling behaviour. This helps us identify players who may be at risk.
• We process and implement any self-exclusion requests you make, including sharing relevant Identity and Profile Data with national schemes like GamStop to prevent access to all registered online gambling sites in the UK.
• We facilitate and record your requests for deposit limits, reality checks, and other responsible gambling tools.
• We may use your Contact Data to proactively reach out to you if we identify potential concerns, offering support and signposting to organisations like BeGambleAware.
• We retain Responsible Gambling Data for extended periods to ensure long-term protection and compliance with regulatory requirements.

12. Fairness and Game Integrity

We understand that concerns about game fairness can undermine trust. We assure you that "Golden Empire 2" and all games on our platform are fair and operate with integrity:

• "Golden Empire 2" is developed by TaDa Gaming, a reputable and licensed game provider, and is hosted on a platform that uses independently tested and certified Random Number Generators (RNGs).
• RNGs ensure that the outcome of every spin on "Golden Empire 2" is completely random and cannot be manipulated by us or the game provider.
• Our games and systems undergo regular audits by independent third-party testing agencies (e.g., eCOGRA, GLI) to verify their fairness and compliance with regulatory standards, including those set by the UKGC.
• Gameplay data, including individual bets, wins, and game outcomes, is logged and auditable to ensure transparency and resolve any disputes.

13. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected personal data from a minor, we will take steps to delete that information as quickly as possible and close their account. We employ robust age verification checks during the registration process to prevent underage gambling.

14. Changes to This Privacy Policy

We keep our Privacy Policy under regular review. Any changes we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email or through a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

This version was last updated on the date stated at the top of this policy.

15. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise any of your legal rights, please contact our Data Protection Officer (DPO) using the details below:

Complaints: